What did the State of the Woo address at WooSesh 2024 say about where WooCommerce is heading? Jonathan Woldcolleague and I hosted the day one recap for Do the Woo, with WooSesh founder Brian Richardscolleague. To me, the address read like a product roadmap.
🎙️ Episode details
- Topics: the new WooCommerce logo, the State of the Woo address, and what downtown shops use
- Show: Do the Woo, WooSesh 2024 day one recap (now on Open Channels FM)
- Hosts: Jonathan Wold and me, Courtney Robertson
- Guest: Brian Richards, founder of WooSesh
- Released: November 4, 2024
- Listen and read along: the WooSesh day one recap, with a transcript, on Open Channels FM
🎨 A new logo, described for listeners
For listeners, I described the new WooCommerce logo: bolder, a bit more grown up, with shades of purple replacing the old chat bubble, and a W whose “oo” can animate into shopping cart wheels. I liked the refresh, and I flagged a concern about animated images in the WordPress plugin directory.
🛠️ State of the Woo: catching the admin up with modern WordPress
Above all, the team was bringing WooCommerce’s admin screens up to modern WordPress UI. For years, managing a store felt like the classic editor era longer than the rest of WordPress did. I also noticed they wanted feedback from the community, which says they’re listening. Also, I reminded listeners that WooCommerce is open source but commercially backed, staffed by Automattic, and has its own Slack workspace you can join.
🏪 What my downtown shops actually use
Asked about store owners’ choices, I described First Friday in downtown Chambersburg. For example, restaurants often use Toast for online orders and pickup, and farmers market vendors lean on Square for mobile payments. So if WooCommerce wants to be the commerce platform people choose, it has to compete with those everyday tools.
🧪 What can you take from the State of the Woo?
- Topics: the new WooCommerce logo, the State of the Woo address, and what downtown shops use
- Store builders: test the updated admin screens before your clients see them.
- Community members: WooCommerce wants feedback; its Slack workspace is the place to give it.
Also, more conversations like this one live in my podcast and speaking archive.
🗓️ Archival note
Do the Woo released this recap on November 4, 2024. Then I added this post on November 9, 2026, from the publisher’s summary and transcript. However, I reviewed the transcript, not the audio.