What does a local coffee shop teach you about selling across channels? That was my takeaway from WooSesh 2022, which I shared on a Do the Woo recap with hosts Brad Williamscolleague and Jonathan Woldcolleague. Kimberly Colemancolleague, Paul Maioranacolleague and I were the guests.
🎙️ Episode details
- Show: Do the Woo, episode 287, a WooSesh 2022 chat (now archived on Open Channels FM as Open Makers)
- Hosts: Brad Williams and Jonathan Wold
- Guests: Kimberly Coleman, Paul Maiorana and me, Courtney Robertson
- Released: October 18, 2022, recorded during WooSesh
- Topics: selling across channels, GoDaddy and WooCommerce, and shopping offline
- Listen and read along: Turnkey Commerce, Flash Sales, and a Little Fun, with a transcript, on Open Channels FM
☕ Selling across channels, where your customers already are
I connected two WooSesh talks: one about linking your site to social selling outlets, and Beka’s talk on selling across channels. For example, I used a local coffee shop. I can order online and pick up a ready drink, buy their beans through social posts, and pay through one system either way. That way, your website stays the hub that connects those channels.
I also noticed WooCommerce shipped a release the same day as WooSesh, which made for a good conference week.
🛒 What I said about GoDaddy and WooCommerce
I’d been at GoDaddy about a year and a half, reporting to Adam Warnerco-workercolleague. At the time, I mentioned GoDaddy’s managed WooCommerce stores, then available in the US only because of where payment processing was open. My broader view: the more plugins and themes build for WooCommerce and work together, the fewer store owners leave for third party commerce platforms.
Finally, asked what I buy offline, I named Amish baked goods and a local consignment store that doesn’t sell online. If it did, I’d browse first. There’s a lesson in that for small shops.
🧪 What can you take about selling across channels?
- Store owners: list every place customers already find you, then route payments and orders through one system.
- Agencies: look for local businesses that sell in person only; an online catalog may be enough to start.
Also, more conversations like this one live in my podcast and speaking archive.
🗓️ Archival note
Do the Woo released this episode on October 18, 2022. This post was dated October 11, 2022, before the release, so on November 9, 2026, I moved it to the release date and expanded it from the publisher’s transcript. I left out a sandwich debate on purpose. However, I reviewed the transcript, not the audio.