This is obviously ideal for destination locations, as well as promoting tourist events.  However, local and small business owners can put their pins to work as well.

How to Add a Place to Your Pinterest Boards

When viewing your boards, select “edit” at the bottom:

Add MAPS to your Pinterest Pins

Add your map location:

pinterest place pins board

Add a place on the map:

add a place to Pinterest board

You’ll notice the locations are accessing the Foursquare database.

How to Add Pinterest Place Pins from a computer:

After adding your pin, view the board and edit the pin to include a place.

add pinterest place pin from computer

How to add a Pinterest Place Pin from mobile:

From Pinterest on your mobile device, add a pin (bottom middle)

 

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Find a place.  This will access Foursquare’s listing of locations:

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Select the correct venue, and add a photo to your pin:

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You’ll need to provide a description of your pin before saving:

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Pinterest Place Pins Strategy for Local and Small Business Owners:

Now that you know how to use Pinterest Place Pins, it’s time to form your strategy around why to use them.

  • Pin the websites of local business owners (and consider making it a community board).
  • Feature multiple boards on your business account that showcase local businesses based upon their industry
  • Curate a board of your products in use around your community
  • Promote events and locations where your business will be appearing
  • Feature items in your store with locations mapped to them.

What are your ideas on how to make use of Pinterest Place Pins?  Leave your suggestions below.

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