What is the best time of the day to update social media?

Facebook post timing and engagement data

Updating your social media accounts, like Facebook, Twitter, and Youtube, is valuable. But, did you know that posting at various times of the day can increase your chances of being seen?  Here’s a condensed list of the best times to update social media accounts: Best time to update your blog:

  1. 9am EST publish to be read on your site or RSS
  2. Share the blog post to Facebook at 10am, especially on Saturday’s
  3. Share the blog post to Twitter at 4pm, especially on Friday’s

Best time to update Twitter:

  1. When to tweet: This depends mostly on who you’ve connected with. 14blocks can give you a great snapshot of the past day’s ideal times to reach the most engaged Twitter followers.
  2. Strategy to increase Twitter followers:  follow & unfollow people during late night or early morning hours

Best time to update Facebook:

  1. 11am, 3pm, and 8pm ET (especially Wednesday’s but not Sunday’s)
  2. Morning posts are most effective
  3. Top of the hour, then bottom of the hour (0:00 – 0:15 or 0:30 – 0:45)

Best time to update Youtube:

  1. Friday or Sunday
  2. Follow other social media guidelines to share video
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