Tag: mobile
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Samsung Won’t Get My Recommendation
Last week a friend asked me, “Samsung or iPhone”? The question wasn’t really about what Android phone, but about which of the top 2 smartphones he should buy. On March 15 2013, Samsung held a launch event for the Galaxy S4 that left me suggesting to my friend iPhone or any other Android but…
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QR Code Best Practices
Yesterday I was driving home and saw a QR code on a billboard. Why was this business wanting to distract drivers like this? QR codes can be highly effective, but they also are frequently implemented poorly. Like any aspect of marketing, you need to consider from your ideal customer’s perspective, what experience will they have…