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QR Code Best Practices
Yesterday I was driving home and saw a QR code on a billboard. Why was this business wanting to distract drivers like this? QR codes can be highly effective, but they also are frequently implemented poorly. Like any aspect of marketing, you need to consider from your ideal customer’s perspective, what experience will they have…
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What Can SMS Text Message Marketing Do For Your Business?
SMS or Text Message Marketing is a huge part of successful mobile marketing strategy. Are you using SMS marketing in your business? Here are a few ideas how it could help you: Announcements – do you have sales and promotional events you’d like to spread the word about? A texting platform will let you schedule…
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Measure Your Website’s Mobile Traffic
Why Should You Measure Mobile Traffic? How does your website look on mobile devices? How often do you check how many of your website visitors were on mobile devices? It’s important to measure your website’s mobile traffic. It matters significantly, as most websites are averaging a minimum of 10% mobile visitors, but can be up…
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How to Measure and Track Mobile Visitors
By viewing the mobile browsers specifically, you can measure and track how mobile visitors are viewing your site.