Category: Social Media

  • Facebook Confusion – friends, fans, subscribers, groups, and lists

    Are you as confused by Facebook as me? I’m not entirely sure on their usability and strategy for the recent changes, but I thought it’d be a good time to break down some of the changes.

  • You Never Know What Will Be the Next Big Trend in Social Media Marketing

    You never know what social media site might be the big thing. What is popular today may soon be a thing of the past, and what currently exists may take it’s place.

  • Hershey Park & ZooAmerica – Social media done right

    Last week the remains of Hurricane Irene pushed out and Tropical Storm Lee camped over Central Pennsylvania (#cenpaflood).  As a result, many homes, businesses, and roads were damaged.  Among those hit hardest is Hershey Park and their zoo attraction, ZooAmerica.  Too often I see examples of what not to do in social media, but in…

  • Lessons from @treypennington

    This past weekend I lost a dear friend, Trey Pennington.  Trey and I first connected in the early days of Twitter.  We were to meet at Extreme Business Makeovers 2009, but circumstances prevented this from happening.  We postponed until the following year, but then my own circumstances prevented our in-person encounter.  All the while, we’ve…