Category: Mobile Marketing
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Samsung Won’t Get My Recommendation
Last week a friend asked me, “Samsung or iPhone”? The question wasn’t really about what Android phone, but about which of the top 2 smartphones he should buy. On March 15 2013, Samsung held a launch event for the Galaxy S4 that left me suggesting to my friend iPhone or any other Android but…
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QR Code Best Practices
Yesterday I was driving home and saw a QR code on a billboard. Why was this business wanting to distract drivers like this? QR codes can be highly effective, but they also are frequently implemented poorly. Like any aspect of marketing, you need to consider from your ideal customer’s perspective, what experience will they have…
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Does Your Website Look Good on Mobile Devices?
Have you looked at your website lately on a few different types of mobile devices? How does it look on Apple, Android, Windows, and Blackberry smartphones? How does it look on tablets? And now, how does it look on different browsers, screen sizes, and platforms of laptops and desktops? If you haven’t tested those out…
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What Can SMS Text Message Marketing Do For Your Business?
SMS or Text Message Marketing is a huge part of successful mobile marketing strategy. Are you using SMS marketing in your business? Here are a few ideas how it could help you: Announcements – do you have sales and promotional events you’d like to spread the word about? A texting platform will let you schedule…