Category: Local SEO
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How to Increase Local SEO for Your Small Business
Search engine optimization is important for local small business. With it, you can stand out when potential customers are searching for what you have to offer. By claiming your listings and including data on your website for search engines to know exactly where you are located and help your community discover you in search, you…
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Local SEO by Yoast
Local SEO involves adding snippets of code to your website so that when people search for something in your region, your business should be discovered. If my pipes burst, I don’t want to see the highest ranking plumber of all time, I want to see the plumbers in my town that can provide service to…
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Ask Your Customers for Reviews
Reviews online can make or break your business for new customers. The more positive reviews that you have, the more likely you are to get new customers. Often customers that have either an overwhelming amazing experience or, more often, a terrible experience that may or may not warrant a scathing review. Some people will just…
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How To Get Your Business Listed Online with Citations
Have you ever done a Google search for the name of your business? Were you surprised to find your business listed on all sorts of websites that you’ve never had anything to do with? These listings are referred to as citations: Citations are defined as “mentions” of your business name and address on other webpages,…
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Using Foursquare Specials to Promote Your Business
Your customers are already checking in and rating and reviewing your business on Foursquare, whether you’ve created an account there or not. We’ve already discussed how important it is that you claim your accounts there. Now it’s time to look at using Foursquare Specials to attract more customers. After claiming your account, go to your…
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Maximizing Local Events
Does your business participate in local festivals or downtown events like First Friday? I had the opportunity to attend Chambersburg’s Ice Festival. View this post on Instagram A post shared by Courtney Robertson (@courtneyr_dev) While the town was full of people milling in and out of stores, I saw only a few really engaging businesses.…