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Courtney Robertson
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You Never Know What Will Be the Next Big Trend in Social Media Marketing
You never know what social media site might be the big thing. What is popular today may soon be a thing of the past, and what currently exists may take it’s place.
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Courtney Robertson
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Hershey Park & ZooAmerica – Social media done right
Last week the remains of Hurricane Irene pushed out and Tropical Storm Lee camped over Central Pennsylvania (#cenpaflood). As a result, many homes, businesses, and roads were damaged. Among those hit hardest is Hershey Park and their zoo attraction, ZooAmerica. Too often I see examples of what not to do in social media, but in…
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Courtney Robertson
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Lessons from @treypennington
This past weekend I lost a dear friend, Trey Pennington. Trey and I first connected in the early days of Twitter. We were to meet at Extreme Business Makeovers 2009, but circumstances prevented this from happening. We postponed until the following year, but then my own circumstances prevented our in-person encounter. All the while, we’ve…
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Courtney Robertson
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Public Opinion, Newspaper Paywall, and Customer Service – What Not To Do
Just a day after the east coast earthquake and a few days before Hurricane Irene lands, I was highly interested today in reading local news coverage. I turned to my go-to local news service, the Public Opinion of Chambersburg.