Monitoring and measuring your Social Media ROI. For an overview, I’d suggest Christopher Penn‘s presentation here.
What networks are you using? What is the conversion goal? What you might want to measure:
Your website traffic (Google Analytics)
Twitter (HootSuite dashboard for Twitter, Facebook, LinkedIn, Foursquare, etc.)
- Following
- Follower
- RTs
- Click-through links (Goo.gl & Google Analytics Tool URL Builder)
- Lists added to
- Klout score
- Hubspot’s Twitter Grader score
- Replies
- Broadcasts sent
Facebook Fan Page
- Insights metrics (growth, updates seen, commented on, etc.)
- Click-throughs on links shared, likes
- Place check-ins
Facebook Personal Profile
- Similar to fan page, include direct messages
LinkedIn Business page
- Followers
Google Profiles
- Connections
Google Places (has its own dashboard)
Email newsletter (included in email marketing platform)
- Opt-ins
- Opens
- Click-throughs
SMS Marketing (included in email marketing platform)
- Opt-ins
- click throughs
Videos: (Tubemogul has a dashboard)
- Views
- Engagement
- Likes
- Comments
Photos: (Flickr has the best info on this)
- See videos
Possible tools to measure these factors where not previously mentioned:
Related articles
- 6 Social Media Measurement Questions You’ve Been Asking (hubspot.com)
