---
title: "What can a coffee shop teach you about multichannel selling? A WooSesh 2022 chat on Do the Woo"
date: 2022-10-18
author: "Courtney Robertson"
featured_image: "https://courtneyr.dev/wp-content/uploads/2026/11/a-woosesh-chat-with-paul-maiorana-kimberly-coleman-and-courtney-robertson-featured.jpg"
categories:
  - name: "WordPress"
    url: "/category/wptips.md"
  - name: "Speaking"
    url: "/category/speaking.md"
---

# What can a coffee shop teach you about multichannel selling? A WooSesh 2022 chat on Do the Woo

What does a local coffee shop teach you about selling across channels? That was my takeaway from WooSesh 2022, which I shared on a Do the Woo recap with hosts [Brad Williams](https://profiles.wordpress.org/williamsba1/)colleague and [Jonathan Wold](https://profiles.wordpress.org/sirjonathan/)colleague. [Kimberly Coleman](https://profiles.wordpress.org/kimannwall/)colleague, [Paul Maiorana](https://profiles.wordpress.org/pmaiorana/)colleague and I were the guests.

## 🎙️ Episode details

- **Show:** Do the Woo, episode 287, a WooSesh 2022 chat (now archived on Open Channels FM as Open Makers)
- **Hosts:** Brad Williams and Jonathan Wold
- **Guests:** Kimberly Coleman, Paul Maiorana and me, Courtney Robertson
- **Released:** October 18, 2022, recorded during WooSesh
- **Topics:** selling across channels, GoDaddy and WooCommerce, and shopping offline
- **Listen and read along:** [Turnkey Commerce, Flash Sales, and a Little Fun, with a transcript, on Open Channels FM](https://openchannels.fm/woosesh-chat-paul-maiorana-kimberly-coleman-courtney-robertson/)

Audio from Open Channels FM. [Read the episode transcript on Open Channels FM](https://openchannels.fm/woosesh-chat-paul-maiorana-kimberly-coleman-courtney-robertson/).## ☕ Selling across channels, where your customers already are

I connected two WooSesh talks: one about linking your site to social selling outlets, and Beka’s talk on selling across channels. For example, I used a local coffee shop. I can order online and pick up a ready drink, buy their beans through social posts, and pay through one system either way. That way, your website stays the hub that connects those channels.

I also noticed WooCommerce shipped a release the same day as WooSesh, which made for a good conference week.

## 🛒 What I said about GoDaddy and WooCommerce

I’d been at GoDaddy about a year and a half, reporting to [Adam Warner](https://profiles.wordpress.org/adamwarner/)co-workercolleague. At the time, I mentioned GoDaddy’s managed WooCommerce stores, then available in the US only because of where payment processing was open. My broader view: the more plugins and themes build for WooCommerce and work together, the fewer store owners leave for third party commerce platforms.

Finally, asked what I buy offline, I named Amish baked goods and a local consignment store that doesn’t sell online. If it did, I’d browse first. There’s a lesson in that for small shops.

## 🧪 What can you take about selling across channels?

- **Store owners:** list every place customers already find you, then route payments and orders through one system.
- **Agencies:** look for local businesses that sell in person only; an online catalog may be enough to start.

Also, more conversations like this one live in [my podcast and speaking archive](https://courtneyr.dev/category/speaking/).

## 🗓️ Archival note

Do the Woo released this episode on October 18, 2022. This post was dated October 11, 2022, before the release, so on November 9, 2026, I moved it to the release date and expanded it from the publisher’s transcript. I left out a sandwich debate on purpose. However, I reviewed the transcript, not the audio.





[](https://courtneyr.dev/2022/10/18/selling-across-channels-woosesh-2022-do-the-woo/)Courtney RobertsonWhat can a coffee shop teach you about multichannel selling? A WooSesh 2022 chat on Do the Woo